Publicists obviously rack their brains for innovative ways to promote their books: new novels have come equipped with bookmarks, balloons, and boxes of matches (Rosie Scott’s Lives on Fire), and six pages of variegated hype is not uncommon for a book targeted as a future best-seller. Random House, however, have recently come up with a format that is genuinely useful to reviewers: a neat, double-sided fold that incorporates – instead of the insistent ‘marketing points’ and the publicist’s puff picking out all the best quotes and rendering them instantly second-hand – a summary of the plot, a couple of style-bytes, and an interview in which the author discusses the genesis of the novel.