The history of Cobb & Co. belongs as much in the territory of folklore as it does in the annals of business. Within forty years of its inception, the company had become synonymous with coach travel in Australia, and later became the subject of a nostalgic tribute in verse by Henry Lawson. There is much ground to cover, and this book blazes new trails as it travels between the commercial and the iconic aspects of Cobb & Co.’s operations.